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Founded in 1914 by Will Brady, the W.H. Brady Company sold and designed paper advertising media. In 1940, the company introduced high-quality identification labels capable of withstanding extreme conditions. Since then, BRADY has become a leader in the development of innovative identification solutions adapted to the technical constraints of many industries and laboratories. Attentive to needs, BRADY develops printers, labellers, software and identification accessories that combine performance and quality. Thanks to its products, BRADY helps to simplify and secure identification in the laboratory, thus protecting people, products and premises.